Marketing (BSBA, Minor)
Marketing (BSBA, Minor)
Program Description
The marketing concentration of the Bachelor of Science in business administration (BSBA) degree at Rockhurst’s Helzberg School of Management teaches the most important concepts in marketing – such as market research, market segmentation and targeting, consumer behavior, the distribution of goods and services, pricing policy, promotion, and communication, as well as marketing management – while offering students the opportunity to explore specialty areas of interest. In this way, Rockhurst provides a concentration that can be tailored to each student’s direct interests and professional goals.
What is marketing? Products and services need to find their audience, and marketing helps this process along. There are many different types of marketing that range from influencers to billboards, so in 2019, Rockhurst completely redesigned the program based on research with employers and an analysis of marketing industry trends and other marketing major programs. The results make Rockhurst University one of the top schools for a marketing and sales education in Kansas City, Missouri.
Learning Outcomes
Marketing is a practical, career-oriented concentration that develops students’ general business acumen, analytical skills, logic and creativity.
The program offers a broad liberal arts background and a strong professional education that equips marketing students to handle the complexities of modern business.
Course Map
Rockhurst students can plan to take classes offered by complementary disciplines to fill core concentration requirements.
Business Administration, Marketing Concentration, B.S.B.A.
Business Administration, Marketing Analytics Concentration, B.S.B.A.
Experiences
- Marketing decision-making
- Analytical skills
- Creative problem-solving
- Experiential learning through marketing simulations
- Presentation skills course designed specifically for marketers
- Marketing strategy
Outcomes
Students will be prepared for a variety of marketing jobs in a fast-growing segment of the job market. According to the Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 10% from 2016 to 2026 – faster than the average for all occupations. The average marketing salary will vary over a career, as entry-level marketing coordinators make around $40,000 and marketing directors can earn over $80,000.
Advertising, promotion, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market. Specific job titles for new graduates include advertising agency account manager, public relations specialist, digital media coordinator, marketing coordinator and social media analyst, among others.
