Strategic Communication (B.A., Minor)
Strategic Communication (B.A., Minor)
Program Description
A strategic communication degree from Rockhurst University emphasizes areas such as listening and group communication skills, journalism, public relations, and advertising.
Our liberal arts tradition makes Rockhurst one of the best schools for strategic communocation in the region because our graduates are able to seamlessly integrate a unique set of communication skills in the real world.
Learning Outcomes
Graduates who earn a strategic communication degree from RU will be able to:
- Develop communication skills in human or mass communication.
- Apply methods of communication to real-life contexts.
- Learn and apply communication theory.
Course Map
Experiences
- Students are encouraged to complete internships while completing their strategic communication degree. Internships have been completed at top companies that offer jobs for communication majors such as Lockton, Cerner, and FleishmanHillard.
- Students work with a local organization for their capstone project, where they identify communication issues and make recommendations to the organization.
- Students have the opportunity to participate in the communication speed networking event where they can hear from communication professionals.
- Dean's Scholar program – earn a bachelor's and master's degree in only 5 years! Learn more about the program here
Outcomes
What can you do with a strategic communication degree? Jobs in the field include areas such as:
- Advertising
- Public relations
- Human resources
One big question many students have is: Is a strategic communications degree worth it? The answer is yes. It is a stimulating field that offers endless possibilities. Strategc communication degree graduates work in almost every industry you can think of, from health care to government to digital marketing and beyond.
Capstone project
Strategic communication majors gain valuable consulting experience during their senior capstone by working closing with various nonprofit organizations to identify communication challenges. Students use their understanding of communication processes, models, concepts, and theories to analyze and evaluate what they see in these organizations and then propose practical and workable solutions to those challenges.
Communication tutors
Outstanding strategic communication majors and minors serve as communication tutors in Rockhurst’s Learning Center. Strategic communication tutors help Rockhurst students with oral presentation skills and with speech writing. Through tutoring, communication tutors deepen their understanding of the subject and sharpen valuable skills in communication and interpersonal relations. Tutors also gain valuable information about topics such as learning styles, active listening, effective questioning and setting goals for tutoring sessions.
