Strategic Communication – Business Emphasis (B.A.)
Strategic Communication – Business Emphasis (B.A.)
Program Description
Rockhurst University’s Bachelor of Arts in strategic communication with a business emphasis includes courses in both communication and business, focusing on interpersonal and organizational communication (internal and external), as well as media, public speaking and more.
Students take courses in both communication and business, focusing on interpersonal and organizational communication, media, public speaking and beyond.
You’ll learn effective communication skills that you can use and share with others to enhance communication in the workplace.
RU also offers a communications minor.
What is strategic communication?
Communication skills in business are more vital than ever before as the use of technology rises. Strategic communication in the business realm is information sharing between employees or publicly for the overall benefit of a company or organization.
Learning Outcomes
Graduates who earn a strategic communication with a business emphasis degree from RU will be able to:
- Apply communication theory to organizations.
- Know how business and communication are interconnected.
- Develop interpersonal, writing and oral communication skills.
Course Map
Experiences
- Students are encouraged to complete internships while completing their business communications degree. Internships have been completed at places such as Lockton, Cerner and FleishmanHillard.
- Students work with a local organization for their capstone project, where they identify communication issues and make recommendations to the organization.
- Students can participate in the communication speed networking event where they can meet and talk with current business communication professionals.
- Dean's Scholar program – earn a bachelor's and master's degree in only 5 years! Learn more about the program here
Outcomes
Business communication graduates pursue careers in fields such as:
- Advertising
- Public relations
- Human resources
