The marketing analytics concentration of the Bachelor of Science in Business Administration (BSBA) at Rockhurst’s Helzberg School of Management combines marketing and analytics into this new and crucial area in the marketing field.
Program Overview
The marketing analytics concentration integrates marketing strategy development and data analytics toward concrete and meaningful solutions aimed at producing the best business outcomes. Students in this concentration are trained in how to master analytics methods and tools, as well as how to use these instruments effectively in marketing practice.
The Bureau of Labor Statistics reports the career outlook for market research analysts is projected to grow 23% from 2016 to 2026, much faster than the average for all occupations. Employment growth is driven by the increased use of data and market research across all industries, cementing analytics as one of the strongest trends in marketing today.
Graduates of the program are equipped for these jobs with applied data-driven approaches and analytics solutions to explore what has become the increasingly technical field of marketing.
The concentration is part of the Helzberg School of Management, an AACSB*-accredited business school, which is an achievement only 5% of all business schools in the world can claim. Students in the Helzberg School of Management emerge from their bachelor's education as leaders of competence and conscience. (*Association to Advance Collegiate Schools of Business)
Learning Outcomes
- Marketing research methods
- Analytics tools
- Marketing decision support
- Data-driven approaches
- Marketing intelligence generation
Program Outcomes
Specific marketing analytics jobs for new graduates include, but are not limited to, the following jobs:
Business Analyst
Market Research Analyst
Data Scientist
Marketing Research Specialist
Digital Marketing Analyst
Marketing Manager
Business/Marketing Consultant
SEO Specialist
Course Map
Degree and class descriptions and requirements can be found by clicking on the course catalog listings below:
Degree Info
- Optimized course structure
- Various, comprehensive marketing research projects
- Data analysis projects in diverse aspects of marketing
- Real-world marketing data analysis
- Dynamic training of marketing research methods and tools
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