The Rockhurst University seal is a historical emblem that is used only in conjunction with historic or formal academic events or on communications from the President’s Office. This includes diplomas, transcripts, official records and legally binding documents.
The seal should never be used in place of the University logo, which is the University’s primary visual image. The seal should never be altered, stretched or rotated – it should always be placed in an upright position.
Do not place symbols or graphics on top of, behind or too close to the seal. It may not be used as a graphic element, cropped, screened or as a watermark. Any other variations of the seal are prohibited.
NOTE: Permission to use the seal for any purpose must be obtained from University Marketing and Communications.
Symbolism
The shield in the center comprises four quarters separated by a cross with seven pillars, symbolizing the seven pillars of wisdom and the seven liberal arts. The four symbols include:
1. The quarter bars from the family shield of St. Ignatius of Loyola, founder of the Society of Jesus.
2. The Moorcock bird from the family shield of Saint Thomas More, patron saint of Rockhurst.
3. The holly sprig from the Dowling family coat of arms in honor of Father Michael Dowling, the College’s founder.
4. The ground on which Rockhurst was built and for which it is named: Rock and Hurst.
The seal also includes the University’s founding year – 1910 – and the University’s motto in Latin, which translates to, “Wisdom has built herself a home.”
Seal Usage
Only the newest version of the University seal should be used. Below are examples of proper usage of the seal.
Size:
To maintain legibility, the seal should never be reproduced at widths smaller than 1.25 inches (for print) or 215 pixels (for digital). (include graphic demonstrating this)
Clear Space:
Clear space should be maintained around the seal for legibility and prominence. Use one half of the seal’s shield as a measuring tool to ensure that enough clear space is left surrounding the logo.
Avoid altering the seal in the ways depicted below, including:
- Rotating, stretching, skewing or altering the dimensions of the seal in any way
- Separating any elements of the seal or altering colors
- Cropping or screening
- Creating a pattern with the seal
Seal Icon
In addition to the official University seal, there is an icon version of the seal that can be used to enhance the design of materials related to academic prestige. This icon should only be used by University Marketing and should never replace the use of the University seal for official documents like diplomas, etc.
University Alma Mater
Rockhurst is our alma mater,
Home of wisdom, heart so true,
Loyal friends are here together,
'Neath your colors white and blue.
Guide us with your truth and honor
Keep us strong in unity.
On this Rock we build our future,
Rockhurst University.