This is the Rockhurst University brand. As a member of the Rockhurst community, you have an important role to play in telling the story of our brand. We’re excited to tell that story with you.
Our Brand Positioning Statement
At Rockhurst University, we empower students to become successful, compassionate and ethical leaders. Our purposedriven community fosters true belonging, intellectual curiosity and personal growth inspired by our Jesuit values. With rigorous programs and extensive networking opportunities, our graduates are prepared to excel in their careers and make a meaningful impact in the world. Rockhurst equips students to lead with courage and live with purpose.
Helpful Links
Branded Items
The full University logo is the preferred logo for most items. Departments and colleges that have an official unit logo created by the Marketing Department may use that logo for their promotional items.
Departments or entities that do not have their own unit logo or mark may do the following:
- Include the University Logo and the name of their entity with adequate space between the two.
- Use a word mark that does not use the University logo in any shape or form, including the Circle R icon.
- Reach out to the Marketing Department for assistance in creating an acceptable imprint.
Student Organizations
We encourage the creativity and expression of student organizations and know that when it comes to creating promotional items for these groups on campus, their organization is the primary “brand” while Rockhurst is the secondary in the mind of the student. That said, any use of the Rockhurst logo or Circle R must adhere to the standards set out in this Brand Guide and receive approval for use by University Marketing. Beyond that, however, we believe that students should have free reign to design and brand their organizations how they see fit, provided it does not violate the usage of our logo in any way.
Protecting Our Brand
We all have a role to play in protecting, promoting and celebrating the Rockhurst University brand. Rockhurst Office of Public Relations and Marketing works closely with all University departments and stakeholders to ensure that our brand is accurately managed and protected from misuse.
If you have any questions regarding the Rockhurst University Brand, reach out to marketing@rockhurst.edu.