Wenbin Sun

Wenbin Sun, Ph.D., is an associate professor of marketing at the Helzberg School of Management. His teaching areas include principles of marketing, marketing research, international marketing, marketing strategy, as well as marketing analytics at undergraduate and graduate levels.

Sun's research involves corporate social responsibility, marketing strategies, firm dynamic capabilities, longitudinal view of firm strategies, and their influences on firms' financial performance. His research has been published in a number of journals such as the Journal of Business Research, Journal of Business Ethics, European Journal of Marketing, Journal of Marketing Management, European Management Journal and Journal of Service Theory and Practice.